How to Get an Acting Agent or Manager in 2025

Written By Ed Norwood

Securing an acting agent or manager in 2025 is an essential step for advancing your acting career. Whether you're new to the industry or looking to take your career to the next level, this guide will help you understand the process and highlight how a service like The Actors Service can simplify your journey.

 

What’s the Difference Between an Agent and a Manager?

Acting Agents

An agent’s primary role is to secure you auditions and negotiate contracts. Agents work closely with casting directors and production companies to find roles that match their clients’ skills and experience. They typically:

  • Focus on short-term goals, like booking roles.

  • Have multiple clients they represent.

  • Take a commission (usually 10%) on any work they book for you.

Acting Managers

Managers take a broader approach, focusing on the long-term development of your career. They provide guidance on branding, career strategy, and personal growth. Their responsibilities include:

  • Helping you shape your career trajectory.

  • Offering advice on networking, training, and image.

  • Usually taking a higher commission (15-20%) due to their more hands-on role.

Which Do You Need?

Many actors benefit from having both an agent and a manager. However, if you're just starting out, an agent might be your first step to landing auditions and building credits. A manager can become crucial once your career requires more tailored guidance.

 

What Do Agents and Managers Look For in a New Client?

1. Professional Materials

Your headshot, resume, and demo reel are your calling cards. They must be:

  • High-Quality: Invest in professional headshots that show your range.

  • Concise and Relevant: Tailor your resume to highlight your acting credits, training, and skills.

  • Impressive: Your demo reel should showcase your best work in under 2-3 minutes.

2. A Strong Personal Brand

Agents and managers are drawn to actors who know their type and marketability. Ask yourself:

  • What kind of roles do I excel in?

  • How can I differentiate myself from others?

3. Consistent Training

Actors who continually refine their craft through workshops, classes, and coaching show dedication. Training from respected institutions or coaches can also catch the eye of industry professionals.

4. A Positive Reputation

The entertainment industry thrives on connections. Having a good reputation among casting directors, fellow actors, and coaches can increase your chances of signing with an agent or manager.

5. Potential for Growth

Agents and managers look for actors with room to grow. If they see you as a long-term investment, they’re more likely to take you on as a client.

 

Steps to Get an Acting Agent or Manager

1. Research and Create a Target List

Identify agents and managers who specialize in your niche or type. Consider:

  • Do they represent actors at your career level?

  • Are they experienced in your genre (e.g., TV, film, theater)?

2. Craft a Winning Submission Package

Most agencies and managers require:

  • A professional headshot and resume.

  • A link to your demo reel.

  • A concise, engaging cover email introducing yourself and highlighting your unique qualities.

3. Network Strategically

Attend industry events, showcases, and workshops where agents and managers are present. Personal connections can make a significant difference in getting your foot in the door.

4. Be Persistent but Professional

If you don’t hear back immediately, follow up politely after a few weeks. Persistence shows determination, but overdoing it can backfire.

5. Stay Active

Continue auditioning, building credits, and updating your materials. Show that you’re proactive and serious about your career.

 

How The Actors Service Can Help

Finding representation can be a daunting process, but The Actors Service is here to simplify it. Here’s how we can assist:

1. Personalized Agent and Manager Shortlists

We provide tailored lists of agents and managers in Los Angeles, New York City, and London who align with your goals and experience.

2. Professional Submission Assistance

Our team helps you craft polished, professional emails that grab attention. We also offer guidance on what materials to include and how to make your submission stand out.

3. Building Industry Connections

Through our services, you’ll gain access to resources and insights to connect with casting directors and other industry professionals.

4. Mentorship and Coaching

We offer one-on-one coaching to help you develop your personal brand, prepare for auditions, and build confidence.

5. Ongoing Support

Our services don’t end with a submission. We provide ongoing support, including follow-up strategies and advice for building lasting relationships with your representatives.

 

Take the Next Step Toward Representation

Securing an agent or manager is a critical milestone in any actor’s journey. With the right strategy and support, you can make this process more efficient and rewarding. At The Actors Service, we’re dedicated to helping actors like you achieve their dreams.

Ready to find your perfect agent or manager? Contact us today to get started!

Ed Norwood